DIRECTV On Demand Holiday 2019 Campaigns

This two part, halloween and holiday themed campaign encouraged DIRECTV subscribers to connect their box to the internet and unlock 50,000 VOD (video on demand) movie and show titles. Tactics included TV spots, social ads, display and DIRECTV set top box assets such as screensavers and themed menus. Media targeted both adults and children and utilized season appropriate titles from many of our entertainment partners.