America’s Fastest Network 360° Campaign

AT&T’s America’s Fastest Network campaign was a full 360° campaign that ran in Charlotte and Raleigh. Deliverables included radio, social for Facebook and Instagram, Snapchat filters, static and animated OOH, display and traditional broadcast tv spots. The campaign aimed to shift consumer perspective and opinion about AT&T’s network - using real claims and data to highlight superiority in the region.